- 1 - 6The Last GambleMar. 30, 2004
- 1 - 5A Touch of ClassMar. 23, 2004
- 1 - 4Cops and RobbersMar. 16, 2004
- 1 - 3Picture PerfectMar. 09, 2004
- 1 - 2Faking ItMar. 02, 2004
- 1 - 1The Con Is OnFeb. 24, 2004
The first episode of Hustle was broadcast on BBC One on 24 February 2004, driven by a strong advertising campaign organised by Abbott Mead Vickers, surrounding its slogan, "the con is on". The programme was an immediate success, attracting over 6.7 million viewers, and attracting favourable reviews.